Los Angeles 2028: This Time, We Rise Together
The world is coming to our city. Will our community be ready?
In 1984, Los Angeles hosted the Olympics—a spectacle of global unity, yet less than 2% of contracts went to Black-owned businesses. In 2024, Paris will repeat history unless we rewrite it. 2028 is our moment. This isn’t just about games. It’s about legacy. It’s about Ubuntu: “I am because we are.” It’s about Sankofa: reaching back to claim our power, so we move forward, unbroken.
The Cost of Silence: Lessons from the Past
We’ve seen this story before. Past Olympics left Black entrepreneurs sidelined in:
- Construction: Billions in stadium builds, crumbs for Black contractors.
- Hospitality: Global visitors, minimal Black-owned hotel partnerships.
- Cultural Impact: Our stories curated by others, not us.
This time, we refuse to be spectators in our own city.
2028: The Season of Sankofa
Sankofa teaches us to reclaim what was lost. At Black28, we’re turning lessons into leverage:
- $7 Billion in Contracts: From catering to tech, LA2028 needs your innovation.
- 30% for Diverse Vendors: A mandate for equity—claim your share.
- Cultural Sovereignty: Let the world experience LA through our art, food, and genius.
Why Partner with Black28? Ubuntu in Action
Ubuntu says, “My success is tied to yours.” Here’s how we live it:
For LA City & County Workers:
- Bridge the Gap: Connect your department with vetted, certified Black businesses.
- Equity Metrics: Hit diversity targets with our pre-qualified vendor network.
- Legacy Projects: Co-create initiatives that uplift South LA, Watts, and beyond.
For Black Entrepreneurs & Small Business Owners:
- Bid-Winning Training: Master Olympic procurement processes + Afrocentric proposal strategies.
- Access to Capital: Loans, grants, and investor networks tailored for LA2028 readiness.
- Mentorship: Learn from those who’ve navigated billion-dollar contracts. Each one, teach one.
The Black28 Advantage
- Contract Alerts: First access to LA2028 RFPs.
- Certification Support: MBE, LBE, and UhuruHustle Scorecard guidance.
- Coalition Power: Join 500+ Black businesses already securing partnerships.
This Is Our Time. No More Missed Opportunities.
Imagine:
- Your catering company nourishing athletes and fans.
- Your tech firm streamlining Olympic logistics.
- Your art shaping the world’s view of LA.
Now ask: Will 2028 be another footnote, or the chapter where we thrived?
Join the Movement
Government Partners:
“Help us make LA2028 the most equitable Games in history.”
Collaborate Now →
Entrepreneurs:
“Your blueprint for Olympic-level success starts here.”
Get Started →
Community Allies:
“Donate. Mentor. Amplify. The revolution needs all hands.”
Lend Your Power →
In the spirit of Sankofa, we look back to move forward.
In the spirit of Ubuntu, we rise together—or not at all.
2028 is ours to shape. Let’s get to work.
“Each one, teach one. Each one, reach one. Our community’s time is NOW.”